> "L'Avenir" with Strategie

Willing to grow more easily and more efficiently in the mass-medias and to rationalize their communication, the “Editions de l’Avenir” have decided to use only one title called: “L’Avenir”.
 
A study organized in particular by Listen (a sister company of Strategie), confirmed that the group’s readers wouldn’t bother such a change, as long as their newspaper keeps its specific character.  Namely: a particularly well developed content and a regional, national and international well-balanced information.

Starting with this observation, Strategie has elaborated a multimedia campaign and new strong graphic guidelines.  The objective is to focus on the newspaper’s content and to activate the recruitment of new subscribers.  

A 20’ TV Commercial’, a radio ad, a print and a banner campaign as well as a specific music have been created especially for “l’Avenir”.

L’AVENIR EST AU CONTENU!
(The future is full of content)

This will be the subject of the campaign that will start in June.
This campaign, beyond promoting the name of all paper or web supports, defines the mission the group wants to reach: to offer to a larger audience an information which is well-considered more than sensational, cautious more than biased, but above all, which is within the reach of most people.