Objective:
- Create multibrand visibility within
pharmacies => stimulate cross-selling
and multibrand/concept buying
- Create added value towards
pharmacist and consumer
- Reinforce advisory role of pharmacist
Execution:
- Create “Home pharmacy”-concept,
assembling JNJ-brands around specific
themes like First Aid pharmacy, travel
pharmacy, spring- & winterpharmacy
- Counter display with key visual
explaining the concept
- Leaflet: supplying practical
information towards consumers with
tips, holiday checklists, emergency
numbers, product information, …
- Website ‘votrepharmaciedevoyage.be’
’uwreisapotheek.be’ or
‘vacancessanssoucis.be’ /
‘vakantiezonderzorgen.be’ with
downloadable checklists
- Other POS: Opening hours, posters,
totem, windowstickers
Results:
Second year of implementation due to successrate and positive image impact, both with consumers and pharmacists.
