> Launch of the new sub-brand Vita-Plus

Design of visual elements such as the logo and the key visual for the new sub-brand. - Development of POS-materials for craft bakeries such as posters, a coin collector and branded vending machines, in order to increase awareness and consumption of Vita-Plus. - Organisation of tastings in shops and craft bakeries. - Creation of a DM, targeting families in 3 specific regions with the highest number of visitors per bakery. - Development of a national PR-campaign and advertising in magazines - Creation of minisite providing consumers information about the product and where to buy it