> Launch of the VW Passat CC
In-store concept around design for the launch of a high-end premium car, the Passat CC.
Creation of a stylish invitation with a booklet about Belgian Designers, containing Fabien Van Severen, Michaël Verheyden and Arne Quinze.
Organisation of an in-store event, a Night, where invitated guests could win one of the design objects presented in the booklet.
© strategie 2008