In-store concept around design for the launch of a high-end premium car, the Passat CC. Creation of a stylish invitation with a booklet about Belgian Designers, containing Fabien Van Severen, Michaël Verheyden and Arne Quinze. Organisation of an in-store event, a Night, where invitated guests could win one of the design objects presented in the booklet.
> Launch of the VW Passat CC
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