Coordination of tastings for the Cappuccino and Nescafé Collection ranges: 2 target groups, 2 specific approaches and adapted material. Choice of location for meeting the 2 target groups. Event coordination with Boomerang Field. Development of transport, presentation and high visibility materials for the Cappuccino and Nescafé Collection brands. Partnership with Dieteren who provided vehicles.
> Going out to meet target customers and offer a Nescafé tasting experience
© strategie 2008