> Brand activation of Mövenpick icecream among hotel establishments
Determination of different media supports after a thorough analysis
of the market.
Development and design of adapted materials for promoting the product:
- a B2B brochure
- a menu presenting the different flavours
- a degustation set ‘coffee-desert” in order to boost consumption at lunchtime
- a long-term incentive plan among hotelkeepers to convince them of the high quality of the product.
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