> Creation of a strong visual identity and adaptation online and offline.

A new visual concept and baseline to create the identity and position of Lampiris on its market. Implementation of a CRM programme aimed at the consumer via the adaptation of the concept for different media: press campaigns, magazines and radio. Direct marketing campaigns, mailings and e-news, with recruitment and member-get-member. Referral of clients and prospects to the Internet site completely reviewed making it possible to reinforce the positioning and the message. The intuitive navigation now valorises the key elements.