Development of a new visual concept for BlueMotion which evokes more emotion than technics. Positioning VW as the N°1 brand with environmental involvement, claiming the Blue Planet. Making an attitude of BlueMotion, not just an engine technology. Creation and design of a new logo, brochures and showroom materials such as posters, window stickers and steering wheel covers. Creation of adapted materials for the Antarctics contest, launched during the BlueMotion-moments
> Rebranding VW BlueMotion
© strategie 2008