Creation and development of a complete B2B range brochure following the new graphical guidelines of De Post/La Poste.
Segmentation of the offer through
colour-codes and pictos, recommandation on reading-ergonomics and -style
(range explanation build-up, offer,
reader-interaction, contactibility).
Pre-testing of brochure on offer, content, style, ergonomics and lay-out & finetuning following feedback.
Result: the first integrated B2B-brochure giving a clear, user friendly and structured overview on the B2B solutions offered by De Post/La Poste.
> Present a complete range overview of B2B-solutions offered by De Post/La Poste to Medium Enterprises
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