> Presentation of a multi-brand summer concept for the main brands of McNeill.

Proposition of a travel pharmacy concept ‘Holidays without any trouble’: - giving added value to the consumer - pushing advisory role towards pharmacists (McNeil as partner) - achieving publicity synergies: multibrand investment vs individual brand approach.   The concept is to review the familiar and trusted McNeil brands Motilium, Perdolan, Touristil, Imodium, Reactine, Daktarin and Nicorette. Development of a display with practical travel info and checklists presented in a travel voucher: - Checklist on travel medication to take along, lugage & hand lugage tips - Tips to travel by car and how to leave your house in safety - Practical emergency card with useful telephone numbers abroad The POS-material was distributed towards and through the pharmacists to the end consumer. Creation of a website with downloadable checklists and product information. Negotiation of a partnership with Thomas Cook: leaflet inserted when sending travel documents. Production of a tag-on after existing TV commercial.