> Targeting a younger audience with Ricoré

Adaptation of the international above-the-line concept: below-the-line campaign aimed at the target audiences, focusing on values dear to the brand. Outdoor sampling in partnership with POS directly associated with well-being and health. The concept is based on the installation of a sampling corner (complete unit) in thalassotherapy centres. Invitation to sample. Sampling in partnership with other sales outlets. Make-over of the internet site: introduction of interactivity, organisation of competitions.