Creation of a concept – Audi A4 Night – hinged around a general theme – oysters. The theme, in relation to the standing of the target group, allows us to play on the effect of discovery The invitation, in the form of a mailing, valorises the target group bringing to the fore the exceptional and exclusive nature of a VIP evening. During the soirée, entertainment around the oysters theme: welcome gifts, culinary workshop, tastings, the opportunity to win a super prize.
> Grand launch soirée for the new Audi A4
© strategie 2008