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> Generating clients for Extreme via a dramatic in-store campaign

Creation of an activation campaign that integrates a strong partnership (Parc Paradisio). Development of a strong visual linked directly to the packaging.Dramatisation of the concept at POS – with material placed directly at the frozen food counters: “concept swimming pool”. Implementation of campaigns/animation at POS: Unusual décor, direct bonus campaigns, saving campaigns, encouraging impulsive purchases, family competitions with external partner (Parc Paradisio).