> Recruitment of a new VIP client and expansion of client product portfolio

Concept, production and follow-up of different mailings to well-defined target groups. Impact and results far beyond the average thanks to precise targeting and in-depth analysis of the target group: generation of insights. Mechanics adapted to each target group. Ex: Personalised two-stage mailing to doctors with a real syringe in CBC colour followed by a conversion recall. Development of a credit centre mailing. B2B Recruitment campaign to heads of companies via a “Golf” communication and very VIP presentation.