Design and development of a trade marketing programme aimed at 7000 B2B clients, playing on the effect of surprise and repeat contacts throughout the year. Implementation of an integrated interactive strategy (definition of the ‘point of contact’ moments) to create and back up the win-win relationship via multiple mailings, competition games, gifts for the POS and their clients, seminars, etc.
> A CRM B2B loyalty programme for Philip Morris aimed at its 7,000 clients/POS
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