Development of a strong visual concept integrating humour in order to reach a young target audience (18-25 year-olds). Dramatisation of the negative effect for young people who do not wear Focus Dailies via an impactful slogan and visual. Adaptation of the concept based on a boomerang network, on Vespasius as well as on lighted1 Euromobile which reinforced the message even more.
> Image building campaign aimed at generating trials of Focus Dailies
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