> Launch campaign of the vaccine Gardasil for Sanofi-Pasteur Msd

Recommendation and implementation of a mixed media strategy to create awareness of the vaccine among health professionals as well as mothers and young girls over a short period of time. Creation of the visual concept and adaptation to different media: radio, TV and cinema spots, outdoor posters, magazines (advertisement sand articles in the form of FAQ). Organisation of information sessions for the target group with Santés partners. PR Strategy: PR conference and folder strengthening the credibility of the approach via a co-operative venture with the “Fondation contre le Cancer”.